About Sarah Hachem

I've built my career at the intersection of brand strategy, commercial development, and finance, working across beauty, luxury, and consumer industries.

Over the years, I've had the opportunity to work with international brands across more than 30 markets, navigating everything from brand development and go-to-market strategy to financial performance and business transformation.

After several years in global organizations, I moved to New York to pursue my MBA at Columbia Business School. It was a natural next step in a career shaped by a curiosity for how brands are built, how businesses operate, and what makes them successful.

Today, through Aparté, I bring these perspectives together as an independent strategic advisor.

I'm equally comfortable working with creative founders who have a strong vision but need help bringing structure to it, and with established businesses navigating more complex strategic challenges. I believe the best strategies come from understanding the people, ambitions, and ideas behind a brand, rather than applying a predefined formula.

My approach is simple: understand what makes a brand distinctive, bring clarity to its ambitions, and build a strategy that allows it to evolve without losing what makes it unique.