What I do
Four ways I help brands grow
Each engagement joins brand judgment with commercial and financial discipline.
Brand and commercial strategy
I assess portfolio, distribution and market potential. Then I set priorities for selective, brand-true growth.
- Portfolio review
- Market prioritization
- Hero assortment
Go-to-market and US entry
For French and European brands, I define where the brand belongs in New York. The choice follows its story, art direction and branding.
- Market entry plan
- Placement in New York
- Execution on the ground
P&L ownership and business planning
I build multi-year roadmaps and own profit and loss (P&L) performance against them. Investment follows sales trends, market feedback and return on investment (ROI).
- Multi-year roadmaps
- Investment allocation
- Executive business reviews
Launches, activation and distribution
I run launches from assortment to the store floor. Channels, retailers and visual merchandising move together.
- Launch commercialization
- Activation roadmaps
- Retail and distribution
How I work
Three principles
Brand expertise, financial discipline
I respect what makes a house distinct. I also test every plan with business cases, sales thresholds and ROI.
From strategy to the store floor
A strategy is only useful when it reaches the market. I stay close to assortment, merchandising and the doors where the product is sold.
French roots, US base
I know how French and European houses think. I now work from New York, where they want to grow.
Let's talk about your next market
Tell me about your brand and where you want it to go.